Let’s get real—location is everything. You can have the swankiest home with designer everything, but if it’s stuck in the middle of nowhere with zero charm? Game over. Luxury guests aren’t just booking a roof over their heads; they’re buying into an experience.

So, what makes a killer location? It’s the places where the action happens, but not too much action (no one wants a rave next door). Think trendy neighbourhoods, beachside escapes, or peaceful retreats with jaw-dropping views. It’s about being close to the “wow” factor—whether that’s Michelin-starred restaurants, boutique shopping, or scenic hiking trails.

Now, here’s the secret sauce: market research. Go undercover (or just Google like a pro) to figure out what’s hot in your area. What are travellers looking for? Easy access to public transport? Insta-worthy sunsets? Know what makes your market tick, and find a property that checks those boxes.

Pro tip: Once you’ve nailed the location, flaunt it! Highlight all the nearby perks in your listing—“5-minute walk to dreamy cafés” sounds way better than “centrally located.” And don’t forget, a great location practically sells itself, meaning higher rates and fewer empty nights. Win-win, right?

Alright, let’s talk interiors. Ever walked into a place and thought, “This is straight out of a magazine”? That’s the vibe we’re going for here. Luxury hosting isn’t just about a comfy bed and fluffy towels (though, yes, those are non-negotiable). It’s about creating a space that wows from the moment your guests walk through the door.

Start with the basics—clean lines, a cohesive colour palette, and furniture that doesn’t look like it came from the “Free Stuff” section of Craigslist. Then, layer in the good stuff: bespoke art, statement lighting, and plush textures that scream, “Touch me, I’m fancy!” Bonus points if you’ve got Insta-worthy corners for those must-have selfies.

Here’s the kicker: design isn’t just about looking good—it’s about how your guests feel. Thoughtful touches like a reading nook by the window or a luxurious velvet throw over the sofa turn a stay into an experience. And don’t forget, scents and sounds matter too. Add a signature room fragrance or a Bluetooth speaker preloaded with chill vibes.

Pro tip: Hire an interior designer if you’re feeling out of your depth. Think of it as an investment—because let’s be honest, guests are more than happy to pay premium rates for a place that feels like their dream Pinterest board come to life.

Want to make it even more personal? Shoot a quick video introducing yourself as the host, giving a sneak peek of the home, and hyping them up for their stay. They’ll feel like they already know you, and who doesn’t love that?

​This little extra effort creates trust and excitement, setting the tone for an unforgettable stay. Luxury hosting isn’t rocket science—it’s just a bit of thoughtful magic.

Let’s face it: nobody likes being left on “read.” Seamless communication is the backbone of luxury hosting, and it starts the moment a guest reaches out. Whether they’re asking about your Wi-Fi speed or if the kitchen has an avocado slicer (it happens), your job is to make them feel heard—and fast.

The golden rule? Respond like their message is top priority. Ideally, you’re replying to emails within 30 minutes and texts or WhatsApps even quicker. Yes, speed matters! But don’t just stop at being quick—make it personal. Toss in their name, acknowledge their question, and maybe throw in a little extra info to show you care. “Yes, we have high-speed Wi-Fi, perfect for streaming or working remotely. By the way, our coffee maker is a lifesaver for those Zoom mornings!”

Now, let’s talk automation. Tools like chatbots or auto-replies can handle the boring FAQs (directions, check-in times, etc.), but you’ll want to step in for anything that needs a personal touch. Nobody wants a robot handling their special anniversary requests, right?

​Pro tip: Pre-arrival updates are your secret weapon. Share local tips, weather updates, or a personalised video message. Guests will feel like VIPs before they even arrive. You’ll earn their trust, and likely, a glowing review!

Here’s the deal: luxury hosting isn’t just about fluffy towels and Egyptian cotton sheets (though those are non-negotiables). It’s also about giving guests that “this place is next-level” feeling—and tech is your secret weapon.

Imagine this: Your guests walk in, and the lights adjust to a warm, welcoming glow. The room is the perfect temperature, and they can connect to your super-speedy branded Wi-Fi without a single hiccup. Oh, and that Bluetooth speaker in the corner? It’s pumping out a chilled playlist that makes them feel like they’re in a five-star retreat. Welcome to the smart hosting game.

Smart tech isn’t about showing off; it’s about making life easier and cooler for your guests. Automated lighting and heating let them customise their space without lifting a finger. A digital home guide accessed through a QR code? Now that’s convenience. But keep it simple—nobody wants a gadget that feels like it came with a 200-page manual.

​Pro tip: Label your remotes and provide a quick “How to Use” guide for all your gadgets. Keep it intuitive, so your guests feel tech-savvy, not tech-challenged. When you make their stay smooth and seamless with smart tech, you’re not just hosting—you’re creating an experience they’ll rave about.

Luxury hosting starts with a bang (or maybe a whiff of lavender). Your welcome pack isn’t just a box of stuff—it’s the first impression your guests will have of how much you care. Nail this, and you’ll have them smiling from check-in to check-out.

Start with the essentials, but make them fancy. Swap supermarket soap for bespoke toiletries that scream indulgence (bonus points for eco-friendly). Add some locally sourced snacks, because nothing says “Welcome!” like handmade chocolates or artisanal crisps. And don’t underestimate the power of a handwritten note—it’s old school, sure, but it works. Guests love knowing you’ve taken the time to make their stay special.

Now, take it up a notch. Throw in a little something extra, like an aromatherapy kit with calming scents or a mini spa package. Travellers are often frazzled when they arrive, and this kind of thoughtful touch can instantly make them feel at home.

​Pro tip: Cater to the occasion. If it’s a honeymoon, add a bottle of champagne. Family trip? Pop in some kid-friendly goodies. The more personal, the better. Your goal is to make guests feel spoiled—and trust me, when you roll out the welcome mat like this, they’ll roll out the glowing reviews.

Hosting isn’t just about the “hello” and “goodbye”—it’s how you treat your guests in between that makes you unforgettable. Mid-stay moments are your chance to prove you’re not just a host but a hospitality wizard who knows how to keep the magic alive.

Start with the basics: a quick check-in message midway through their stay can work wonders. Something like, “Hi! Just making sure everything’s perfect for you—let me know if there’s anything you need!” This proactive approach shows you’re on top of things and genuinely care.

But if you really want to stand out, sprinkle in some surprises. Offer free mid-stay cleaning or freshen up their towels and linens without them asking. Bonus points if you throw in a little treat like a box of local chocolates or a bottle of artisanal lemonade. These small, thoughtful gestures remind guests that they’re more than just a booking.

​Pro tip: Use local flair. Whether it’s a regional snack or a guide to a nearby hidden gem, these mid-stay touches keep the experience exciting. Guests will feel pampered, cared for, and impressed that you’ve thought of every detail. Keep it up, and you’re not just hosting—you’re creating lifelong fans.

Check-out might seem like a formality, but it’s your last chance to leave a killer impression. Done right, it’s the cherry on top of an already fabulous stay—and can make guests eager to book with you again.

Start by keeping it simple. Clear, easy-to-follow instructions for leaving the home in good shape are a must. Nobody wants to be Googling “how to reset the Nest thermostat” at 7 AM. If possible, offer flexible check-out times, because no one likes rushing out the door, especially after a relaxing stay. If flexibility isn’t an option, a luggage storage solution can be a lifesaver for guests with late flights.

Want to go from good to great? Add a personal goodbye. A handwritten note thanking them for their stay is a small but mighty touch. If you know they were celebrating something special, mention it: “We hope your anniversary trip was unforgettable!” Guests love feeling remembered.

​Pro tip: Wrap it up with a parting gift—maybe a discount code for their next stay or a small local souvenir. When the last thing they remember is how thoughtful and seamless their departure was, you’re not just hosting—you’re building loyalty that lasts.

Let’s be real—most people hate filling out surveys. But as a luxury host, you can turn this necessary evil into a fun, easy, and even enjoyable part of the guest experience. The key? Keep it simple, personal, and creative.

Start with timing. A casual thank-you email a day or two after check-out is perfect. Keep it short and sweet: “We loved hosting you! Got a minute to share your thoughts? Your feedback helps us make every stay unforgettable.” Attach a QR code linking to a quick, visually appealing survey. Bonus points if you offer an incentive, like a small discount on their next booking or an entry into a prize draw.

Want to go the extra mile? Personalise the ask. Mention specific moments from their stay—“We hope you enjoyed the local wine we left for you!”—and let them know how much you value their input. It makes the process feel less transactional and more like a friendly chat.

​Pro tip: Get creative with the feedback format. Add emojis for rating questions or ask for a photo of their favourite moment. When you make feedback easy and engaging, guests are more likely to respond—and those insights? Pure gold for perfecting your hosting game.

Luxury hosting isn’t just about one-off stays—it’s about building relationships that keep guests coming back (and bringing their friends). If you can nail long-term loyalty, you’re not just a host—you’re a brand they’ll rave about.

Start with the basics: a heartfelt thank-you message after their stay. Go beyond the generic “Thanks for booking” and make it personal. “It was such a pleasure hosting you—we hope you loved the welcome chocolates as much as we do!” This simple gesture shows you genuinely care.

Now, take it up a notch. Offer something exclusive to entice them back—think discounts for future bookings, free upgrades, or even priority access to popular dates. Got repeat guests? Surprise them with an extra-special welcome pack or a personalised thank-you gift, like their favourite bottle of wine. These touches make them feel valued, not just another booking.

​Pro tip: Start a loyalty program! It doesn’t have to be fancy—think points for stays or perks like early check-ins or complimentary services for returning guests. When you go above and beyond to show your appreciation, you’re not just hosting—you’re building a fan base of guests who’ll rave about you to everyone they know. Now that’s luxury hosting done right!

Becoming a luxury host isn’t just about fluffing pillows or choosing fancy soaps—it’s about creating experiences that guests will remember forever. From the first click on your listing to the heartfelt goodbye, every detail matters, and now, you’ve got the blueprint to make it happen.

But here’s the thing: mastering luxury hosting is a journey, and you don’t have to figure it all out on your own. That’s where my Luxury Host Program comes in. Whether you’re just starting or looking to take your hosting game to world-class levels, my program is packed with everything you need to succeed—from sourcing the perfect property to designing spaces that wow and crafting unforgettable guest journeys.

Not sure where to start? Take my Luxury Host Scorecard and discover your strengths and opportunities as a host. It’s quick, insightful, and designed to help you unlock your full potential.

​The luxury hosting world is waiting for you, and I can’t wait to see the amazing experiences you’ll create. Let’s take your hosting to the next level—together!